Professionals and managers at all levels are faced with the pressures and challenges of operating within a turbulent, business environment characterized by complexity, ambiguity, vulnerability and uncertainty.

Senior executives at business enterprises of all sizes and in all locations must lead with dual strategies—designed to conquer the present and claim the future—if they are to sustain profitable growth and consistently meet the expectations of investors.

All categories of participants in the business world will derive tremendous benefit from the valuable insights and perspectives presented in Swagger-Free Zone.

The book is a reference manual for dealing with the current pervasive turbulence with confidence and effectiveness. Both on a personal level and at the business level, the focus today should be on making the right visionary calls and on putting in place the required superior implementation environment, capabilities and competencies that will significantly raise the odds in favor of success tomorrow.

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Phil Rosenzweig is a Professor at International Institute for Management Development, in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization.

A native of the San Francisco Bay Area, Phil studied economics at the University of California, Santa Barbara, and earned an MBA at UCLA. In 1980 he joined Hewlett-Packard, where he worked for six years in a variety of finance and marketing functions. As a marketing manager for HP’s leasing unit, he developed financing options for corporate customers, and was also responsible for training leasing specialists at sales offices across the United States.

In 1986, Phil began his studies at the Wharton School of the University of Pennsylvania, receiving his Ph.D. in 1990. From 1990 to 1996, he was on the faculty of Harvard Business School, teaching business policy in the MBA program. In 1996, Phil and his family moved to Europe, where he joined the faculty at IMD. Currently, he directs and teaches in executive development programs for leading companies.

This is a text for the ages.

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